What do you understand by the terms inbound marketing? (2021-2022)-Definitions, hints and cheat sheets

Inbound marketing is all the rage these days and promises that potential customers will come to you instead of attracting people’s attention. It’s clear why business owners are so interested in this idea. And how to use it to build a business. Read on, because in this article, I will p

Inbound Marketing Meaning

In short, inbound marketing is a way to get people to join your business, rather than relying on advertising or promotional spending to get potential customers. Sharing-"niche" content on your website.

One of the main benefits of the inbound marketing method is that it does not require a large amount of advertising investment to attract people to the website. This makes it attractive to startups or small businesses that lack a large marketing budget.

But keep in mind that while inbound marketing campaigns may not require a lot of money to start, they can be resource-intensive and require a lot of effort to produce the powerful content required for inbound marketing. ...This technology works well. So let’s take a look at the main steps required to create a successful inbound marketing campaign.

1. Getting started with keyword research

The first step in inbound marketing is to determine the topic to be written that can drive traffic and the correct type of traffic. For obvious reasons, they should be relevant to your industry and audience. For example, if you really want to sell an iMac to an entrepreneur, it doesn’t make sense to blog about swimming caps.

Generally speaking, in order to generate a large number of visits to your content, you need to ensure the following:

a First, enough people are searching for the type of content you want to publish.

The search results have not yet populated articles on the same topic on popular sites.

In other words, you usually need to find a "content niche"-the best place in the search results that has demand for the content you want to publish, and articles published without a large number of articles (especially on popular sites) have already been covered To this level.

To find this niche market, you need to use a keyword research tool. There are some on the market, but the most popular ones may be Semrush, Ahrefs and Moz (see our comparison of Ahrefs and Semrush, our comparison of Moz and Semrush, and our Semrush test for more details).

You can use the keyword research tool to find two key pieces of information to help you find your niche: the number of searches for a specific phrase each month, and the difficulty of ranking, let’s take an example.

For example, suppose you develop an iPhone app for runners and you want to sell it to people who want to stay in shape. Type a few sentences into your keyword research tool to see which headlines might be good. Posting an article titled "iPhone" or "iPhone App" is meaningless, because despite the high volume of searches for these terms, you will never outperform Apple in search results.

Phrase spaces that may appear in search results, such as "free iPhone app" or "iOs app for runners." The trick is to find phrases that generate a reasonable number of searches from people who are more interested in your product or service, but with lower keyword difficulty.


2. Create great content

Once you have found your niche, you can start creating content that really appeals to people and search engines. Depth is the best choice here.

It’s best to make long content for several reasons, but two are important:

the keywords are rich, search engines usually like; and specify what users really like, because it fully responds to their requests (and increases the possibility of it spreading).

When creating content, you should also follow some basic steps to make sure it is visible in search engine.

Page title, title, and metadata in the content. The key to the content you create for an inbound marketing campaign is that it must be absolutely impressive, whether it's a blog post or a video, long or short.

'It can mean informative, touching or interesting, as long as it really satisfies your users and makes them want to share it. Speaking of sharing...


3. Encourage content sharing.

Inbound marketing campaigns are only truly effective when your website visitors share the content created for them.

You need to take two types of "actions" with your content: social actions-tweets, embedding your content in Facebook posts, etc.

Backlink building: When someone creates an external link to your content on your website.

Social media sharing It’s no surprise that social media posts drive traffic to your content, increase your visibility on social media channels, and generate clicks.

So it is recommended to add social media Sharing symbols on your website (services like Addthis or Sumo can help here) make them very obvious.

Actively promote the publication of your articles on social media. Social proof may also cause your content to be shared. If you have content shared by many people, it’s okay to include the number of activities involved.




Backlinks (links from other websites to your website) are very important for visibility in search results.

In short, the more backlinks you can get content from trusted sources, the more likely it will appear in search results.

I recommend being very direct when asking readers to link to your website from their page. Although not all readers have a website or blog, some people will have a website or blog. If enough people insist, you will get valuable link juice.

Therefore, it doesn’t hurt to include a "link to" call to action in your content. In most cases, you also need to participate in general backlink building. This includes talking to bloggers and webmasters to get links to your content from them.

Ideally, your backlinks should contain anchor text (text that can be clicked in the hyperlink), which contains the phrases you want to rank for, as this will help Google and other search engines index you.

This is better.


4. Convert your website visitors into potential customers.


Once your website has visitors, you should convert them into potential customers. In most cases, the best type of potential customers are email subscribers, not social media subscribers. Although it is undeniable, gaining followers on social networks is useful.

Since people are consuming your content, hijacking email addresses is arguably the most effective form of lead generation for two main reasons: stop). You control the relationship with subscribers and can contact them directly via email; in other words, you don’t have to worry about social media algorithms hiding your content from your followers.

In order to collect email addresses, you need to use an email marketing platform and embed a newsletter subscription form in a prominent place on your website. I find that pop-up forms and welcome pads are the most effective methods; conversion rates are usually very high.

However, you should remember that you need to be careful when implementing it. Google doesn't like unnecessary annoying or "interstitial" pop-ups because it calls them (for example, I avoid using them on mobile devices).Whether you use pop-up windows or not, you should always make sure that your mailing list subscription form is as visible as possible.

This usually means: the registration form is embedded in the content of your website (it can be in the sidebar or even in the middle of a blog post). There is a clear subscription option in your navigation. There is a call to action at the end of every blog post in the registration form. Your footer contains a button that allows others to join your footer. Basically, you want people to subscribe to your mailing list very easily.

 In addition, the prospects you hope to be included in the list are very interesting. Don’t use boring "join our mailing list" call-to-action; explain all the benefits that subscribers will get when they join your mailing list (see SEO expert Brian Dean above).

Once you get the visitor’s email address, it’s easy to think of it as an opportunity to immediately try to sell your products and services to that visitor. Of course, it is very important to promote your product through the mailing list.

Taking inbound marketing seriously, you should also focus on using your listings to promote your content-other blog posts, videos, etc. that your subscribers may have. This is because the more subscribers who find your content through your e-magazine, the more clicks you get, which in turn will lead to more social media shares and backlinks to your content (perhaps a few Days-more traffic).

You can easily promote your content using autoresponders, which are automated email communications sent by your email marketing tool at the time interval you choose. enjoy your meal.


Of course, encourage them to share or create backlinks on social media.


5. Using the sales funnel

In order to get the most out of your inbound marketing, you need to have a very clear understanding of what you want to do with the potential customers you capture in all your great content creation efforts.

It will help you in the form of a sales funnel (or conversion). The sales funnel is essentially a set of predefined steps that every potential customer must follow when subscribing to your mailing list. It depends on the nature of your business, but the goal is to create a subscriber path that effectively transforms your potential customer from a cold member of the mailing list to a mature customer (sometimes even one). Or even a passionate ambassador for your company).

Ideally, this conversion process should be as personal as possible. Combine data segmentation with email and phone copy scripts to provide your potential customers with the most relevant and specific information about your products and services. This is where responders and CRM tools can help, especially those that facilitate complex workflows, analyze user data, and how your subscribers interact with your e-magazine to provide highly personalized and automated message series.


6. Analyze, optimize, and repeat


When you have a successful inbound marketing process, you can’t just keep it as it is. Your next task is to analyze what is effective and what is not, optimize the process, and then repeat the execution.

Data from your keyword research, website analysis, email marketing, and social media profiles to find out what is best for you and what you should create in the future.

Funnels, automated replies, and CRM tools to understand which methods are good for attracting potential customers and customers, and how to simplify and improve the process as the business grows.


In-bound Marketing in Summary

Inbound marketing is a cheat sheet!

Use keyword research tools to ensure that your content is relevant to what people actually search for and you can rank it.

Write a blog regularly. This will not only make your website richer in keywords, but it will also help Google’s search algorithms pay more attention to you (consider the refresh rate when determining where to place your site in search results).

Make sure that all the content you post is of high quality. Rich but useless nonsense-it will not impress anyone (including Google). If possible, create backlinks. Please create backlinks from customers, colleagues, and friends who run related blogs or websites, and contact popular bloggers in your industry to see if you can help.

However, please avoid spam link building services, as they can affect your position in search results. Enter Google’s vision by logging into Google Search Console and analyzing what Google has actually acquired.

I suggest you do this from an SEO perspective. Use social media icons to make it easier for others to share your content. Sumo or Addthis can help solve this problem.

Let your website visitors easily subscribe to your mailing list (and encourage them to do so by posting interesting content). /Functions/tools in exchange for your data).

Analyze your statistics regularly to see which content brings the most traffic to your website, and adjust your content strategy based on this information.


Atolagbe Olamilekan

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